A new design was created for the four lines of Sipto toilet paper packaging: Standard, Deco and Premium. To make it easier for customers to orientate themselves in the shop, the different lines were marked with transparent capital letters of their names (S, P, D). The transparency prevents the customer from confusing the toilet paper with other products. In the Standard range, lemon, apple and wildflowers are the main elements of the pattern - corresponding to the fragrance of each of the three packs. Deco means decoration, in this range the floral pattern of the paper and the smell of the product have been emphasised.
